![]() The first was that during this time, Knight and Bowerman continued to experiment with sneaker technology. Two factors are believed to be critical to their eventual success. At the same time, they also launched the famous Nike swoosh symbol. So they took the first steps to create the Nike footwear manufacturing company. Then, the founders began to realize that their future might lie in manufacturing, in addition to distribution and direct sales. When he offered his ideas to his former coach, Bowerman suggested that the two team up and establish a partnership.Īs Blue Ribbon Sports began to grow, it had a lot of mail order sales and its own store. Knight pitched his ideas to several investors, but ultimately had to work alone. Although his initial models failed, Knight’s paper helped him turn his dream into reality. Knight went so far as to produce a paper detailing how quality Japanese-made shoes could compete with the world’s best brands of the time.īowerman actively developed comfortable, affordable and safe shoes to improve the performance of his athletes. He went on to earn an MBA from Stanford University.īoth Knight and Bowerman thought there was a need to improve running shoe technology. Phil Knight was an athlete and was in Bowerman’s track and field program. ![]() He was a nationally recognized athletic trainer at the University of Oregon. So here’s a recap for you to learn about this successful sportswear firm and how its history began.īill Bowerman loved running and enjoyed improving the performance of his athletes. ![]() Nike’s success story is worth listening to for anyone interested in sportswear or how companies work. which would later change its name to the successful sportswear company we all know as Nike. The pair then founded Blue Ribbon Sports Inc. From a simple handshake, they each invested $500 to import Japanese Tiger sneakers and sell them in America.Īt that time, most athletes around the world preferred German shoe brands. In 1964, Phil Knight and Bill Bowerman teamed up to form a company known as Blue Ribbon Sports. History of the Nike brand Nike sneakers from the 70’s without the characteristic logo Discover the history of other important brand logos.Where does the slogan “Just Do It?” come from?.What elements make up the Nike brand logo?.
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